ThesisOpen AccessMetadata saja
•Skripsi, Thesis, Disertasi, dan Tugas Akhir
ABSTRACT
This thesis is entitled “A DESCRIPTIVE STUDY ON LANGUAGE STYLE FOUND IN ADVERTISEMENT ON TIMOR EXPRESS NEWSPAPER” There are two research problems related to the What are the types of advertisements on Timor Express Newspaper? What are the types of language styles used in the advertisements in Timor Express Newspaper? The study aims to find out the types of advertisements in Timor Express Newspaper to find out the types of language styles used in Timor Express Newspaper. The method in this research is used descriptive qualitative method because the research basically aims at describing the data in the form of a word or written text. The data were collected from all the advertisements in Timor express newspaper published on September, 10th, 23th, 27th, 28th, 30th, and October, 4th, 6th, 12th, 14th, 15th, 19th, 21th, 22th, 28th, 30th, 2021. The analysis was done by collecting the data. Based on the data found there were forty six advertisements and eleven types of language styles that used in the advertisement of Timor Express newspaper the such as classified advertisement which consist of six types advertisement namely columm row (3), job vacancies(1), house sales(2), car sales(1), classified advertisement(1) and motorcycle sales(1), the writer also found advertisement announsement(4), more than that the which also education advertisement(1), public advertisement(20), product advertisement(2), death advertisement(2), wedding advertisement(1), offer advertisement(1), political advertisement(1), and commercial advertisement(1), sport advertisement (4) and, the types of language style such as affirmation style which consists of two types there are parallelism(7), and epiphora(2) the writer also found compperative style that cosists of four types namely metonymy(7), hyperbole(8),personification(2), metaphore(5), more than that the which also one litotes advertisement and satire, beside that it also used two types of innuendo, three repetition style namely mesodiplosis(3), anaphor(7), epezeuxis(6). The writer found the most language style used in the advertisement is hyperbole.
Keywords: language style, advertisement, on Timor Express newspaper
ThesisOpen AccessMetadata saja
2021•Skripsi, Thesis, Disertasi, dan Tugas Akhir
ABSTRACT
This thesis is under the title “An Analysis of Code Mixing in Junk Food and Soft Drink advertisement on Television”. Research problem in this thesis are What are the types of code mixing used in junk food and soft drink advertisement on Television and What are the function of code mixing used in junk food and soft drink advertisement on Television. The aims of this study are to know the types of code mixing and to describe the functions of code mixing in junk food and soft drink advertisement on television. The method used in this study is descriptive qualitative. The data of this study were 25 advertisements found in RCTI station program television during the research from 10 – 22 May 2021. The data were analyzed by using theory suggested by Suwito (Inner Code Mixing and Outer Code mixing) and the function of code mixing according to Hoffman (Talking about particular topic, Being emphatic about something, Interjection, Repetition, Expressing group identity, Intention of clarifying the speech content for interlocutor and Quoting somebody else. Based on data analysis, from 25 advertisements it was found in junk food advertisements in inner code mixing did find the advertisement used code mixing while in junk food advertisement found 12 advertisements used outer code mixing. Based on Hoffman theory’s there are seven of functions of code mixing but in this research found six functions. The functions are: Talking about particular topic 10 advertisements, Being emphatic about something 2 advertisements , Interjection 4 advertisements , Repetition 6 advertisements, Intention of clarifying the speech content for interlocutor 6 advertisements and Quoting somebody else 2 advertisements.
ThesisOpen AccessMetadata saja
2021•Skripsi, Thesis, Disertasi, dan Tugas Akhir
ABSTRACT The title of this writing is “Semiotics Analysis Of Bath Soap Advertisements Found On Television”. Semiotics is the study of sign and symbol. This study discovered the symbol of bath soap advertisements in which symbol is a relationship between the sign and its conceptual object entirely arbitrary.The research problem of this study was What are the symbols and short messages that found in soap advertisements? And What are the meanings of the symbols and short messegesthat found in soap advertisements?. The aims of this study were to find out the symbols and short messages that found in soap advertisements and To find out the meanings of the symbols and short messages that found in advertisement.This research uses qualitative method. After analyzed the data, the writer foundsymbols and short messages in soap advertisements namely Dettol, Shinzui, Citra, Dove, Lifeboy, Claudia, Nuvo, Asepso, Lux and Giv. For example, the symbols and short messages that found in soap advertisements especially in the soap Dettol; In this soap, it can be seen that there are two symbols can be seen in the soap namely cross line and sword. Short messages can be found in the soap advertisement namely ‘perlindungan terpercaya’ ‘true protection’, ‘perlindungan setiap hari dari berbagai jenis kuman yang tak terlihat’ (Protection every day from various kinds of germs which do not visible). The writer hopes this research wills add more knowledge about the simiotics in advertisement. Key Words: Semiotics, Television, Bath Soap, Advertisement
