A DESCRIPTIVE STUDY ON LANGUAGE STYLE FOUND IN ADVERTISMENTS ON TIMOR EXPRESS NEWSPAPER
ABSTRACT This thesis is entitled “A DESCRIPTIVE STUDY ON LANGUAGE STYLE FOUND IN ADVERTISEMENT ON TIMOR EXPRESS NEWSPAPER” There are two research problems related to the What are the types of advertisements on Timor Express Newspaper? What are the types of language styles used in the advertisements in Timor Express Newspaper? The study aims to find out the types of advertisements in Timor Express Newspaper to find out the types of language styles used in Timor Express Newspaper. The method in this research is used descriptive qualitative method because the research basically aims at describing the data in the form of a word or written text. The data were collected from all the advertisements in Timor express newspaper published on September, 10th, 23th, 27th, 28th, 30th, and October, 4th, 6th, 12th, 14th, 15th, 19th, 21th, 22th, 28th, 30th, 2021. The analysis was done by collecting the data. Based on the data found there were forty six advertisements and eleven types of language styles that used in the advertisement of Timor Express newspaper the such as classified advertisement which consist of six types advertisement namely columm row (3), job vacancies(1), house sales(2), car sales(1), classified advertisement(1) and motorcycle sales(1), the writer also found advertisement announsement(4), more than that the which also education advertisement(1), public advertisement(20), product advertisement(2), death advertisement(2), wedding advertisement(1), offer advertisement(1), political advertisement(1), and commercial advertisement(1), sport advertisement (4) and, the types of language style such as affirmation style which consists of two types there are parallelism(7), and epiphora(2) the writer also found compperative style that cosists of four types namely metonymy(7), hyperbole(8),personification(2), metaphore(5), more than that the which also one litotes advertisement and satire, beside that it also used two types of innuendo, three repetition style namely mesodiplosis(3), anaphor(7), epezeuxis(6). The writer found the most language style used in the advertisement is hyperbole. Keywords: language style, advertisement, on Timor Express newspaper