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2 hasil
Subjek: Semiotics
DaftarKartu
ThesisOpen AccessMetadata saja

A DESCRIPTIVE STUDY OF SEMIOTIC OF CLOTH AND JEWELRY WORN BY LEDO HAWU DANCERS IN HAWU MEHARA DISTRICT, SABU RAIJUA REGENCY

2023•Skripsi, Thesis, Disertasi, dan Tugas Akhir

A DESCRIPTIVE STUDY OF SEMIOTIC OF CLOTH AND JEWELRY WORN BY LEDO HAWU DANCERS IN HAWU MEHARA DISTRICT, SABU RAIJUA REGENCY ABSTRACT Tersiana Mariani Djami1 June A. Jacob2 Eltina A. Maromon3 Based on the background of this research there are two problems being investigated, they are: (1) what are the forms of cloth and jewelry worn by ledo hawu dancers in Hawu Mehara District, Sabu Raijua Regency? (2) what are the meanings of cloth and jewelry worn by ledo hawu dancers in Hawu Mehara District, Sabu Raijua Regency? Thus, the aims of this research are: (1) to know the forms of cloth and jewelry worn by ledo hawu dancers in Hawu Mehara District, Sabu Raijua Regency; (2) to know the meanings of cloth and jewelry worn by ledo hawu dancers in Hawu Mehara District, Sabu Raijua Regency. The research method used in this research is the descriptive-qualitative method with interview, documentary study as techniques of data collection. The result of this research shows that there are various kinds form and meaning of cloth and jewelry used in the performance of ledo hawu, especially in Tao Leo as a funeral ceremony of Jingitiu. In terms of cultural semiotics perspective, each of them contains several meanings; they are hig’i pudi (smooth white blanket) means honesty and holiness or purity life of a dead in the presence of his/her Almighty God (Deo Ama); lehu kattu (head band) means appreciation of the gift given by Miha Ngara as one of the ancestors of Sabunese and all at once as the descent commemoration of Sabunese; labba (silver/gold cross crown) means honoring on the merits and the struggle of the earlier dead kings of Sabunese; wudu (traditional necklace) means rich treasures of the earlier ancestors including the families of the dead; teru’u (ring) means rich treasures of the dead; hemala (sword) means knight of men to expel every evil spirits during the way of the dead till the world of ancestors; wonagiri (feet bells) means entertainment for the family members of the deceased and accompanist for the dead on his/her way to the world of the earlier ancestors; ‘ai (sarong) means self-protection and identity of female dead for the earlier ancestors; and paddi (silver/gold belt) means bundle of Hubi Ae and Hubi Iki descents between the dead and the alive person.

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ThesisOpen AccessMetadata saja

SEMIOTIC ANALYSIS OF BATH SOAP ADVERTISEMENTS FOUND ON TELEVISION

2021•Skripsi, Thesis, Disertasi, dan Tugas Akhir

ABSTRACT The title of this writing is “Semiotics Analysis Of Bath Soap Advertisements Found On Television”. Semiotics is the study of sign and symbol. This study discovered the symbol of bath soap advertisements in which symbol is a relationship between the sign and its conceptual object entirely arbitrary.The research problem of this study was What are the symbols and short messages that found in soap advertisements? And What are the meanings of the symbols and short messegesthat found in soap advertisements?. The aims of this study were to find out the symbols and short messages that found in soap advertisements and To find out the meanings of the symbols and short messages that found in advertisement.This research uses qualitative method. After analyzed the data, the writer foundsymbols and short messages in soap advertisements namely Dettol, Shinzui, Citra, Dove, Lifeboy, Claudia, Nuvo, Asepso, Lux and Giv. For example, the symbols and short messages that found in soap advertisements especially in the soap Dettol; In this soap, it can be seen that there are two symbols can be seen in the soap namely cross line and sword. Short messages can be found in the soap advertisement namely ‘perlindungan terpercaya’ ‘true protection’, ‘perlindungan setiap hari dari berbagai jenis kuman yang tak terlihat’ (Protection every day from various kinds of germs which do not visible). The writer hopes this research wills add more knowledge about the simiotics in advertisement. Key Words: Semiotics, Television, Bath Soap, Advertisement

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