A DESCRIPTIVE STUDY ON LINGUISTICS LANDSCAPE OF COMMERCIAL SIGN IN KUPANG CITY
ABSTARCT This study is entitled “A DESCRIPTIVE STUDY ON LINGUISTICS LANDSCAPE OF COMMERCIAL SIGN IN KUPANG CITY. This study aims are 1) to know the form of language in the linguistic landscape in commercial sign in Kupang city , especially in Kota Raja sub-district, Kuanino village Moch. Hatta street. 2) to find out the dominant language used in linguistic landscape in commercial sign in Kupang city , especially in Kota Raja sub-district, Kuanino village Moch. Hatta street (Monolingual, Bilingual and Multilingual). Data in the form of taking the picture used a camera. In conducting this research analyzing the data, the writer used a qualitative descriptive method. The writer found out the one form of linguistic landscape used in commercial sign that is billboards consist of 130 data. First, the most form of linguistics landscape used in commercial sign are bilingual with 68 data, second, the form of linguistics used in commercial are monolingual with 61 data, and the least form of linguistics landscape used is multilingual with 1 data.